Care products from a brand of its own on a workbench, lit by an Edison lamp

Brand development · Mainz

Your idea becomes a brand that sells.

Name, design, packaging, market launch – all in one place, by brand builders who do the selling themselves.

Discuss your project
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Our approach

We are brand builders and retailers in one. We launched our first brand in 2014. Since 2018, we have been building further brands under the KAP3 umbrella and selling them through shops, marketplaces and pharmacies. That is exactly the knowledge we put to work for your brand: from the first idea through to selling the product.

Good products should not fail because of design, packaging or sales.

The process

01 — 06
  1. Idea & name

    You bring the idea. We find a name that can carry the brand, and sum the idea up in one sentence your customers understand straight away.

    Blank black tin on a dark stone surface
  2. Draft

    Then we draw up the first draft: layout, typeface and room for all mandatory information.

    The tin with a drawn sketch of the label
  3. Colour & type

    Logo, colours and typeface come next, so that people recognise your product at a glance, on the shelf and in the shop.

    The tin with a coloured label design, next to colour swatches and type samples
  4. Packaging

    Your label goes to production print-ready. We coordinate format, colours and mandatory information – you do not need to understand print files.

    The finished tin with its printed label
  5. On the shelf

    Next to the other products of your brand, each one looks like part of a cohesive whole.

    The finished tin among other products of the brand
  6. Market launch

    Your product page goes live, in your own shop and on the marketplaces where your customers buy. We know the way because we walk it ourselves every day.

    The tin next to a smartphone showing its product page

From the workshop

After launch

We take your brand to market.

A finished brand does not sell itself. There are three routes by which customers buy today, and we walk them with you.

01 · On Amazon

Stand out on Amazon instead of getting lost.

Many similar products sit alongside yours, and customers decide in seconds. We build the page that makes your case in those seconds. If you prefer, Amazon can take over warehousing and shipping.

  • Titles, images and copy that explain and sell
  • Advertising that we manage within your budget and towards your target figure, and keep reviewing
  • Additional tools to protect your presence, available with a registered trademark
Schematic product page of a brand on a laptop and on a smartphone, with image gallery, title and add-to-basket button
Schematic illustration · Urban Forest

02 · In your own shop

A shop people enjoy ordering from and come back to.

You want customers who know your brand and come back, not just one-off buyers. That takes a shop that suits your brand and makes ordering easy.

  • Design and structure that suit your brand
  • A straightforward ordering process
  • Discounted subscriptions, vouchers and a loyalty programme for repeat purchases
The Urban Forest brand site on a laptop and on a smartphone, on a desk in the evening
Our own brand site · urban-forest.de

03 · On Google and in AI answers

Be found when customers search.

Even the best brand is not much use if nobody can find it. Customers search on Google and today also ask AI assistants such as ChatGPT.

  • Targeted Google advertising and Google Shopping campaigns
  • A website that is easy to find on Google
  • Content that also has a chance of appearing in AI answers

Before · After

Care you can see.

Our own brand, Urban Forest, in use: on the left a leather sofa showing signs of wear, on the right after being cared for. Drag the slider.

Leather sofa after care: smooth, even surface, with a pot of Leather Balm beside it
The same leather sofa before care: dry leather with cracks
Urban Forest · our own brand

Selected work

Brief and result – on our own brands.

Care set, Leather Balm and Shoe Wax from Urban Forest
Urban Forest

Leather care with its own identity

Brief
Care products for leather that do not look mass-market.
Result
A brand with a look of its own: label, packaging, product pages and imagery that all fit together.
CaloSleep, CaloVital and CaloDrink side by side
CaloShop

A range that is easy to tell apart

Brief
Several products that should be easy to tell apart at a glance, on the shelf and in the shop.
Result
A brand system: a shared logo family, a colour of its own for each product.
CaloSoup potato, CaloCake and CaloSoup leek
CaloSoup & CaloCake

New product, same brand

Brief
A new product that should belong to an existing brand straight away.
Result
Label, product page and marketplace presence in the same look, from the first draft through to selling the product.

The finer details

Gold embossing on dark card with an embossed emblem in raking light
Finishing Gold embossing on card
Opened black shipping box with tissue paper, a tin and a gold seal
Shipping The moment of unboxing

Why work with us

We have done it ourselves.

Person seen from behind at a studio window, glass in hand, looking out over the city in the evening
9

brands of our own, which we developed and sell ourselves

2014

the year we began building and selling brands of our own – as KAP3 since 2018

11

sales channels: shops, marketplaces and pharmacies

Our experience is not in a slide deck. It is in our own shops.

Discuss your project

Tell us about your idea.

A short email is enough. We will get back to you and talk through the next step.